Kwanan nan, a cewar jaridar Wall Street Journal ta kasar Sin, wani shafin yanar gizo na kasar ya ruwaito cewa shugaban kamfanin Nike, John Donahoe, ya ce a cikin wani imel cewa kamfanin zai rage kashi 2% na ma'aikatansa. Kamfanin Nike yana daukar ma'aikata kimanin 83,700 a duk duniya, kuma ya kiyasta cewa kamfanin zai iya rage ayyukan yi sama da 1,600.
A Babban Birnin China, Nike ta kammala korar ma'aikata a shekarar 2020, kaso 20% na korar ma'aikata, kimanin mutane 400, kuma akwai ma'aikata kusan 2,000 a Babban Birnin China.
Tang Ruoxiu ya kuma ce kamfanin zai yi amfani da albarkatu don ƙara saka hannun jari a fannoni kamar su jerin gwanon gudu, kayan mata da kuma alamar Jordan. Ba a tsammanin wannan zagayen korar ma'aikata zai shafi ma'aikata a shagunan Nike da cibiyoyin rarrabawa ba, haka kuma ba zai shafi ma'aikata a ƙungiyar kirkire-kirkire ta Nike ba.
An ruwaito cewa korar ma'aikata ta fara ne a ranar 16 ga Fabrairu kuma ta ɗauki tsawon mako guda. Kwata na uku na kasafin kuɗi na Nike zai ƙare a ranar 29 ga Fabrairu, kuma ana sa ran ƙarin korar ma'aikata a ƙarshen wannan kwata da kuma na gaba.
A taron sakamakon zaɓen Disamba na 2023, shugabannin kamfanin Nike sun sanar da sake fasalin kuɗaɗen har zuwa dala miliyan 400-450 a rabin shekarar kuɗi ta 2024, wanda galibi ya shafi albashin sallama. A lokaci guda, kamfanin Nike ya sanar da samun kuɗin shiga na kwata na biyu na dala biliyan 13.4 da kuma ribar dala biliyan 1.6, wanda ya cika kuma ya wuce tsammanin masu sharhi.
Duk da haka, yanayin tallace-tallace ya rabu biyu, a gefe guda, Black Friday da Double Eleven promotion, tallace-tallace suna da ƙarfi, kuma buƙata a wajen hutun ta yi ƙasa da yadda ake tsammani. Dangane da ƙananan kasuwanni, yanayin tattalin arziki a Babban China, Turai, Gabas ta Tsakiya da Afirka yana fuskantar matsin lamba.
Da yake sanar da sakamakon, Nike ta rage hasashen tallace-tallace na shekarar 2024 kuma tana sa ran kudaden shiga na shekara-shekara za su karu da kusan kashi 1%, ƙasa da hasashen da ta yi a baya na ci gaban matsakaicin adadi ɗaya. Kamfanin ya lura cewa kashe kuɗi mai kyau ga masu amfani, raunin kasuwancin kan layi da kuma manyan ayyukan tallata kayayyaki sun shafi ribar.
Kamfanin Nike yana da shirin rage farashi na dala biliyan biyu a cikin shekaru uku masu zuwa, ciki har da sauƙaƙe rarraba kayayyaki, inganta ingancin sarkar samar da kayayyaki, amfani da girma, ƙara yawan aiki da kai, sauƙaƙe tsarin ƙungiya, da haɓaka ƙarfin sayayya. Hakanan yana nuna canji a cikin dabarun kamfanin - don mai da hankali kan riba maimakon haɓaka tallace-tallace bayan an warware matsalolin da suka shafi yawan kaya.
Majiyoyi: Buga Yadi da Kammalawa, Jaridar Wall Street
Lokacin Saƙo: Fabrairu-19-2024